Who designs the stores where you love to shop? Companies like ‘Design Firm of …

/PRNewswire/ – While most shoppers aren’t conscious of how the store design contributes to the shopping experience, every detail of the best stores is planned—from the moment customers enter the store until they leave with their purchase in hand. Retail executives frequently turn to design consultants like FITCH to help them gain advantage over competitors and increase sales—especially now that more and more people are shopping ‘digitally.’

“With competition for the shoppers’ dollars at an all time high, retailers use great design to draw consumers into the store and engage them far beyond the capabilities of any ‘app’ or ad,” says FITCH’s Christian Davies, Executive Creative Director, Americas. Recently selected as a Retail Design Luminary by leading retail design magazine, Display and Design Ideas (DDI), Davies goes on to say, “FITCH’s global research study ‘The Joy of Shopping’ confirmed that people still much prefer shopping in the store vs. online. Great retail offers people something digital shopping can’t—compelling, immersive experiences.”

In a store, you can try things out—touch them, taste them, and smell them. FITCH’s award-winning experiential showroom designed for Fixtures Living in Costa Mesa, California, has created raving fans and a whole new way for people to shop for kitchen appliances and bath fixtures. At Fixtures Living, you don’t try a shower by sticking your fingers under a dribbling waterspout, you get soaked. You don’t listen to someone explain the difference between gas and electric, you cook food together with an in-house chef. You have the chance to learn something new, and have the most amazing-memorable experience while you do it.

The retail design industry is relatively young, born in the late 1960s from a meld of design and marketing. Retail design professionals combine an understanding of shopper psychology and behavior, operations, design, and architecture with creative problem solving.  One of the very first consultants of its kind, FITCH has been designing stores for the worlds’ leading brands for 40 years.

In addition to Davies’ honor, FITCH was voted top “Design Firm of the Year” in the same publication. While accolades are nothing new to FITCH, DDI’s recognition is special because its readers—design industry and retail professionals—vote on the people, firms, and projects that inspire them.

 

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Article source: http://www.sacbee.com/2012/09/26/4856091/who-designs-the-stores-where-you.html By: Warren Meadley