Posted in Marketing marketing plan video

       Meet Edwin Z Ingleton . Edwin is a proud ice-cream business owner. However, his first venture into the industry was no success story. He was passionate about his quirky flavours but he needed to change his market strategy and didn’t know where to start. Edwin found practical tools and information to help him create a [...]

Ron Johnson on Retail

Retail Isn’t Broken. Stores Are An Interview with Ron Johnson by Gardiner Morse FEATURED PRODUCTS When Ron Johnson left Target in 2000 to join Apple as senior VP for retail, conventional wisdom held that a computer maker couldn’t sell computers. Johnson tossed out the retailing rule book and, working alongside Steve Jobs, built the Apple [...]