business.gov.au marketing plan video

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Meet Edwin Z Ingleton . Edwin is a proud ice-cream business owner. However, his first venture into the industry was no success story. He was passionate about his quirky flavours but he needed to change his market strategy and didn’t know where to start.

Edwin found practical tools and information to help him create a marketing plan on the business.gov.au website and you can too!

The marketing planning process can help you to:

  • identify your target market
  • position your brand, products and services so that your target market sees you as better than, or different from, the competition
  • set specific, measurable goals and timeframes for your marketing activities.

Edwin is now on his way to becoming an ice-creamillionaire! Watch our Marketing plan  video to find out how a marketing plan can help your business become a success.

Use the business.gov.au marketing planning tools and templates to get you off to the right start.

Article source: http://www.business.gov.au/bepsyndication2005/go.aspx?url=http%3A%2F%2Fwww.business.gov.au%2FNewsandfeatures%2F2012%2FSep%2FPages%2Fbusinessgovau-marketing-plan-video.aspx&ContentId=8149&PageType=BusinessGovAuLink&PartnerUID= By: GOV Business presented by WGM Design Group