Australian Retail Interior Design In Focus

Crumpler Store

Australian retail has been recognised on both national and international platforms this week, with the national Retail Design Awards 2012 naming the best in Australian retail fitout design and the 2012 International Store Design Awards in New York recognising the world’s best.

On an international scale, Melbourne interior design practice Russell George has been named the winner of the Soft Line Specialty sector and the Special Award for Innovation Materiality for its Crumpler store located in the Victorian suburb of Doncaster.

Russell George created a strong connection between brand, product and store. Taking the notion of a store as the embodiment of a brand and all of its facets to a whole new level, the designers used the same materials and designs of the Crumpler products – primarily bags – and used them in the actual shop fitout.

The design firm was nominated last year for the IDEA 2011 Designer of the Year Award, and also won the 2011 Australian Interior Design Award for Retail Design.

Groom SpaInternational Store Design Awards jurors described the space as aesthetically strong, with a clear branding message.

“Every aspect of the design reinforces the Crumpler brand: the aesthetic is strong, clear and not at all overworked,” they said. “Overall, the store entry is an exercise in 3D form, material exploration, customer experience and brand identity.”

Earning a commendation at this last year’s awards program, Oscar Wild Camberwell by architectural firm Matt Gibson Architecture + Design have also been recognised as one of this country’s top retail hubs, taking home third prize at the Retail Design Awards behind second place finishers Saba on Collins Street in Melbourne by Hecker Guthrie and first prize winners Pinto Tuncer for Groom Spa.

Australian interior designers are proving that the sector as a whole, while increasingly competitive, is not lost. In fact, the competition from online retailers has pushed interior designers in the retail sector to go above and beyond normal means, creating a shopping experience enjoyable enough to motivate people off their couches and into stores. The award-winning designers and the Australian retailers to whom they catered should be commended for their efforts in such a competitive field.

By Jane Parkins

Article source: By: Warren Meadley